01
Get found
People have to be able to discover the business.
Ongoing local digital visibility management centered around your Google Business Profile.
For service businesses
The work ends.
The business
keeps going.
There is the work you do, and there is everything the business needs after it: the missed calls, the messages, the quotes, the follow-up, the reviews, the website, the admin. That is the second shift, and it usually happens on your own time.
Built by Offshift builds the websites and digital systems that take it on, so more work gets captured and the business keeps moving when you stop.
A short conversation about the business, the problem and what should happen next.
Second shiftActive
- 17:42Missed callAnswered by text within seconds
- 19:08Website formNew quote request captured and organized
- 21:30Follow-upReminder sent, appointment confirmed
Illustrative example of a second shift being handled
01The two shifts
You already know what the second shift is. Nobody ever named it.
The first shift
The work itself
- Getting to the job
- Doing the work properly
- Talking to the customer on site
- Fixing what nobody planned for
- Cleaning up and packing out
This part you are good at. It is why the business exists.
The second shift
Everything the business needs after the work
- Calls you could not answer
- Messages from three different places
- Quotes that still need writing
- Follow-up nobody has time for
- Reviews you keep meaning to ask for
- A website that has not changed in years
- Invoicing, admin, scheduling
This part happens at night, on weekends, or not at all. When it does not happen, work quietly goes somewhere else.
02The shift change
While you are off the clock, the second shift is still on.
This is what a working second shift looks like. Not software you have to learn, and not more work for you. Systems doing the part of the business that used to wait for you.
- Shift starts
- Channels covered
- Your input required
Second shift logIllustrative
- 16:58Google Business ProfileNew call from a search for your service nearby
- 17:20Missed callText back sent, conversation started
- 18:04Website formQuote request captured with job details
- 19:15ConversationsEvery channel landing in one inbox
- 20:30Follow-upReminder sent to the quote from Tuesday
- 21:45Review requestSent to the job completed this afternoon
- 06:30Morning summaryYou open the day knowing exactly what came in
02bWhat changes
Less of your evening. More of the work that was already trying to reach you.
Calls stop turning into lost jobs
When a call cannot be answered, the conversation still starts instead of ending.
Nothing sits in three inboxes
Calls, forms, chat and messages arrive in one place, organized, with nothing quietly forgotten.
Follow-up happens without you
The quote from Tuesday gets a reminder, so the deciding does not depend on your energy at 9pm.
People can actually find you
The website and the Google Business Profile work together so local searches land on your business.
Reviews build steadily
Requests go out after work is finished, instead of the week you remember to ask.
You can see what came in
One simple view of leads, conversations and appointments, without learning software.
04Websites
The foundation everything else points to.
Three ways to get a website, depending on how much the business needs it to do. All of them are built to be found, to load fast and to turn visits into contact.
Offshift Ready
$499
A professional template-based website using a proven Built by Offshift foundation, adapted with your business information, branding, services and photos.
- Mobile optimization
- Lead capture
- Foundational SEO
- Foundational AEO
Offshift Built
$999+
A more customized website shaped around how your business actually sells.
- Deeper branding
- Expanded content
- Conversion structure
- Deeper SEO
- Deeper AEO
- Expanded functionality or integrations
Offshift Unbound
$2,999+
A fully custom website or digital experience developed from your requirements rather than a predetermined template.
- Fully custom user experience
- Extensive SEO
- Extensive AEO
- Advanced integrations
- E-commerce
- Dashboards
- Databases
- Custom functionality
- Custom development where appropriate
Website Care
Keeps the website online, current and supported.
03How the work reaches you
Three things have to happen before a job is yours.
02
Get connected
Opportunities have to be captured, organized and followed up.
The core digital operations service. The digital side of the business stops living in disconnected places.
03
Get answered
The business can respond even when the owner cannot.
Second-Shift Visibility and Second-Shift Operations, plus Voice AI and advanced automated customer communication.
These layers stack. Most businesses start with the website, then add visibility and operations once work is coming in and there is something to capture.
05What you see
One place to see everything the second shift handled.
Second-Shift Operations includes a client environment where leads, conversations, appointments and reviews all land together. Below is a simplified illustration of what that looks like.
Second-Shift client environment
Illustrative demo data
38
Leads captured
17
Opportunities
12
Appointments
9
Missed calls recovered
24
Review requests sent
One place where the calls, messages, leads, appointments and reviews all land, so nothing depends on remembering it later.
06Also available
Standalone pieces, when that is what the business needs.
Google Business Profile Optimization
$499
Audit and optimization of an existing Google Business Profile so the listing people actually find is accurate and complete.
- Business information
- Categories
- Services
- Profile completeness
- Relevant local-search elements
Offshift Chat
$99/month
A branded chat assistant for your website.
- Branded chat widget matched to your site
- Answers common questions using your business information
- Captures contact and job details as a new lead
- Sends conversations to your unified inbox
- Hands off to a person and continues by text
- Books appointments without leaving the chat
- Covers enquiries after hours
Custom Implementation
Quoted by scope
For requirements that sit outside standard implementation.
- Custom integrations
- Migrations
- Advanced workflows
- Custom development
- Other requirements outside standard implementation
Placeholder photography, to be replaced
07Who builds this
Built by someone who has worked both shifts
Dillon Janzen spent roughly ten years in the trades and is a Red Seal Journeyman Heavy Equipment Technician. He has worked in the field, and he has run a service business, which means he knows what it feels like to finish the work and then start on everything the business still needs.
He also builds the other side: websites, digital marketing, video, design, content and AI systems. Built by Offshift exists because most people understand one of those two worlds, and service businesses need someone who understands both.
08Pricing
Straight pricing, written the way it actually works.
Website builds are one-time. Second-shift services are monthly. Nothing here is padded out to look symmetrical.
Websites
- Offshift Ready
- Offshift Built
- Offshift Unbound
Ours, adapted for you.
Ours, built around you.
Yours, built from zero.
Second Shift
- Second-Shift Visibility
- Second-Shift Operations
- Visibility + Operations
- Second-Shift Plus
Get found.
Get connected.
Get found + get connected.
Get answered.
Custom
09Questions
Questions people actually ask
What does the second shift actually mean?
It is everything the business needs after the work is done: missed calls, messages, quotes, follow-up, reviews, the website and the admin. Built by Offshift builds the websites and digital systems that take that part on.
Where should I start?
Most businesses start with the website, because it is the foundation everything else points to. From there, Second-Shift Visibility helps people find you and Second-Shift Operations makes sure the work that comes in is captured and followed up.
Do I have to learn new software?
No. The systems run in the background and you get a simple place to see what came in. The point is less work for you, not another tool to manage.
Can I get a website without a monthly plan?
Yes. Offshift Ready is $499 one-time, Offshift Built is $999+ one-time and Offshift Unbound starts at $2,999. Website Care at $49 per month is optional.
What happens in an Operational Assessment?
It is a straightforward look at how work reaches your business today and where it is being lost, across your website, visibility, lead capture, communication, reviews, follow-up and digital operations. You get a clear picture, not a pitch.
Not sure where to begin?
The Free Business Assessment looks at your current website, visibility and digital systems and returns an automated report showing where the most obvious gaps may be.
Automated report. No call required.
Next step
Let's talk through what you need.
Tell me what you're trying to build, fix or take off your plate. We'll look at the business, clarify the scope and determine the right next step. If it makes sense, I'll use the conversation to prepare a proposal.
Book a Discovery Call
A short conversation about the business, the problem and what should happen next.