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Built by Offshift
Second Shift

The shift that runs after yours.

Second-shift services are the ongoing side of Built by Offshift. They keep the business visible, capture the work that comes in, and answer people when you cannot, month after month.

Book a Discovery Call

A short conversation about the business, the problem and what should happen next.

Visibility
$299/month
Operations
$299/month
Visibility + OperationsRecommended
$499/month
Plus
$799/month + usage

01Three layers

Found, connected, answered. In that order.

01

Get found

People have to be able to discover the business.

Ongoing local digital visibility management centered around your Google Business Profile.

Second-Shift Visibility, $299/month

02

Get connected

Opportunities have to be captured, organized and followed up.

The core digital operations service. The digital side of the business stops living in disconnected places.

Second-Shift Operations, $299/month

03

Get answered

The business can respond even when the owner cannot.

Second-Shift Visibility and Second-Shift Operations, plus Voice AI and advanced automated customer communication.

Second-Shift Plus, $799/month

02The plans

Everything included, written out plainly.

Second-Shift Visibility

$299/month

Ongoing local digital visibility management centered around your Google Business Profile.

  • Initial optimization
  • Continued profile management and optimization
  • Local-search activity
  • Reputation support
  • Monitoring
  • Reporting
  • Applicable local-search optimization
  • Applicable AI-search optimization

Second-Shift Operations

$299/month

The core digital operations service. The digital side of the business stops living in disconnected places.

  • CRM and dashboard access
  • Lead pipelines
  • Unified customer conversations
  • Lead capture
  • Missed-call text back
  • Review-request systems
  • Appointments
  • Calendars
  • Follow-up automation
  • Website chat
  • Website integration
  • Standard Website Care
  • Offshift Chat

Visibility + Operations

$499/month

Recommended

Second-Shift Visibility and Second-Shift Operations together. You get found, and the opportunities that follow get captured, organized, answered and followed up.

  • Second-Shift Visibility
  • Second-Shift Operations
  • Standard Website Care
  • Offshift Chat

Second-Shift Plus

$799/month

Second-Shift Visibility and Second-Shift Operations, plus Voice AI and advanced automated customer communication.

  • Second-Shift Visibility
  • Second-Shift Operations
  • Voice AI
  • Advanced automated customer communication
  • Standard Website Care
  • Offshift Chat
  • Call answering
  • Qualification
  • Routing
  • Appointment functions where appropriate

03What you see

One environment for leads, conversations, appointments and reviews.

Second-Shift Operations includes CRM and dashboard access. This is a simplified illustration of that environment, with example figures only.

Second-Shift client environment

Illustrative demo data

  • 38

    Leads captured

  • 17

    Opportunities

  • 12

    Appointments

  • 9

    Missed calls recovered

  • 24

    Review requests sent

One place where the calls, messages, leads, appointments and reviews all land, so nothing depends on remembering it later.

Illustrative only. Your environment is set up around your business, and the numbers above are examples, not results.

04Monthly pricing

Second Shift

$299/month
$299/month
Visibility + OperationsRecommended

Get found + get connected.

$499/month
Second-Shift Plus

Get answered.

$799/month

05Questions

Second-shift questions people actually ask

What is the difference between Visibility and Operations?
Second-Shift Visibility at $299 per month is about being found, centered on your Google Business Profile and local search. Second-Shift Operations at $299 per month is about what happens after: lead capture, unified conversations, missed-call text back, appointments, follow-up and review requests.
Can I take both?
Yes. Visibility + Operations is $499 per month together, which is less than the two separately.
What does Second-Shift Plus add?
Second-Shift Plus is $799 per month plus applicable usage charges. It includes Visibility and Operations, and adds Voice AI and advanced automated customer communication, which may include call answering, qualification, routing and appointment functions where appropriate.
Do I need a website from Offshift first?
It is not required, but the website is the foundation the systems connect to. If your current site cannot capture contact properly, it is usually the first thing worth fixing.
Is Website Care included?
Standard Website Care and Offshift Chat are included with Second-Shift Operations, Visibility + Operations and Second-Shift Plus.

Next step

Let's see what should keep working after the shift.

We'll talk through what happens today, where enquiries or follow-up are being lost and which parts make sense to improve.

Book a Discovery Call

A short conversation about the business, the problem and what should happen next.