Plain answers about the digital side of the business.
This section is being built out with practical explanations written for owners and operators, not marketers. No fluff, no invented statistics, no pretending there is a shortcut.
A short conversation about the business, the problem and what should happen next.
01Planned articles
Nothing here is published yet. These are the topics being written first, listed so you know what this section will cover.
- 01
What a missed call actually costs
How to work out the real value of a call you could not answer, using your own numbers.
In progress - 02
Why your Google Business Profile matters more than your website
For a lot of service businesses, the profile is the front door. What to check on yours.
In progress - 03
The follow-up nobody does
Old quotes are the cheapest work available. Why they get abandoned and what to do instead.
In progress - 04
How to ask for reviews without feeling awkward
A simple, repeatable way to build reviews after work is finished.
In progress - 05
What a service business website should actually do
The four jobs a site has, and the things that make no difference at all.
In progress
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A short conversation about the business, the problem and what should happen next.